Copywriting & Strategy
My background is as a designer, art director, copywriter and strategist at a digital advertising agency in London working on campaigns for clients such as Vodafone, Heineken, Dell, Sky, RSPCA, Cadbury and Greenpeace. I have in-depth experience of the full creative process including idea generation, design, copywriting, strategy, advertising, social media and more.
I now offer copywriting, ghost writing, editing and journalistic services to clients in Singapore and around the world. I have recently worked with DBS, Lancôme, Fortune, Wallpaper, Huber's Butchery, the Ministry of Health and Interface.
Please feel free to talk to me about your business problems and I'll help you to find a solution. Or, if you have any questions please get in touch.
My services range from copywriting for websites and marketing material to ghost writing and editing, and well as in-depth analysis and strategy.
DBS needed help to rewrite the copy and streamline the user journey for their full-service banking app. The brief was to use a concise and conversational tone of voice. This was a two-year project working on hundreds of screens of copy.
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Interface is a carpet manufacturer and a world leader in sustainability and recycling. They publish a quarterly magazine on sustainable architecture and interiors called Design Space. I write original articles for the magazine as well as editing all content.
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This video was commissioned by Lancôme as part of their Love Your Age campaign in Singapore. I created the original concept, storyboarded the video, wrote the script and advised Lancôme's production company on the video shoot. Lancôme France were so pleased with the results that they shared my work with their global agencies as a best-practice example.
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If you have any questions at all or if you're not sure what you need, please get in touch using the form below or email: jamie@obcs.sg